Coronavirus Briefing: Schools plan for the fall, beachgoer shaming, and a patient-confidence rebound

It was another week of coronavirus trend lines zigging where we wanted them to zag, and it happened to coincide with – and largely gut – one of the year’s hallowed long weekends in the U.S. We chose to be angrier about this turn of circumstance than we did the neglect and indifference that birthed it in the first place. At least our stagnation on mitigation is somewhat counterbalanced by optimism on the vaccine and therapeutic fronts. Man, do we need that vaccine if only for the hope it can restore.

This week’s Haymarket Media Coronavirus Briefing is 1,261 words and will take you seven minutes to read.


The schools

It’s almost cliché at this point: We can’t truly resuscitate the economy until we find a way to send our children back to school safely and lessen childcare demands on working parents. But sending them back to school safely demands we stop the virus in its tracks, a task for which we may or may not lack the necessary will. September feels a long way away.

  • The Kaiser Family Foundation offers a comprehensive (and oft-updated) look at the nation’s emergence from and possible return to lockdown, with an emphasis on state data and policy considerations.
  • Columbia University Teachers College professor Sarah Cohodes argues in The Atlantic that “A Better Fall Is Possible” if opening schools becomes the top priority for those states in a position to do so safely.

The Takeaway

My five-year-old interrupted me four times in the minute it took to write this sentence, which ordinarily would’ve been a three-second endeavor. Help. Let’s get this one right.


Daily Life In New York City Amid Coronavirus Outbreak
Source: Getty

The great outdoors/not-great indoors

It’s summertime and we all want to be outside – at least until the stronger-than-usual hurricane season some experts are predicting sends us scrambling for cover. The good news is we can avail ourselves of the season’s warm air and sunlight, not to mention the frosty beverages and charred meat stuffs that often go hand in hand with them, so long as we wear masks and maintain respectful distances. In conclusion, let’s wear masks and maintain respectful distances.

  • Visits to U.K. parks and green spaces are up 300%, Matthew Appleby notes in Horticulture Week.
  • When Civic Science asked U.S. adults which of a handful of options would make them most likely to resume non-grocery retail experiences, 41% said mask requirements, 14% said confirmed/visible disinfecting practices and another 14% said limitations on the number of patrons allowed in the store at once. Twenty percent responded none of the above.

The Takeaway

Outside activities conducted safely and responsibly are good. Basement keggers are not – not now, anyway. Please wear a mask and kindly decline all basement kegger invitations.


linkedin marketing covid19

The communicators

There continue to be many lemonade-out-of-lemons success stories in and around the worlds of communication and marketing. Here’s to doing whatever we can to amplifying those stories, because any number of the approaches translate easily across verticals.

  • Damon Jones, who assumed the lead communications role at Procter & Gamble at the start of the coronavirus crisis, topped PRWeek’s annual Power List. He becomes the first Black executive to hold that distinction.
  • MM&M debuts an excerpt from an upcoming feature on health media during the coronavirus era. In it, Gather’s Dr. Judith Simmons weighs in on social-media follows and coverage blind spots. MM&M has also unveiled #CreateHealthEquity, an initiative advocating for more equal and thus better healthcare outcomes amid COVID-19.

The Takeaway

Those looking for marketing and communication role models can find at least 10 of them in the stories above. Follow these leaders.


Woman carrying brown boxes from house
Source: Getty

The dislocation

An underrated heartbreak of the COVID-19 crisis is the way it has splintered any number of functioning units – families, communities, workplaces – in a manner that doesn’t allow for easy reassembly. It’s going to take longer to fully assess the damage and pick up the pieces than it will to engineer a vaccine.

  • The test-administration and -processing situation isn’t much better in the world of nursing homes, McKnight’s Long-Term Care News notes.

The Takeaway

It’s hard to wrap your head around all the loss and dislocation we’ve suffered during the last four months. As somebody who does so every week for this briefing, I recommend against even trying. Here’s to the day when we’re whole again.


The rest

  • A Healthgrades study found patient confidence has reached its highest level since March. Nearly 70% of respondents said they would feel comfortable starting a new treatment within the next two months, while 60% said they would feel comfortable visiting their primary care physician.

Thanks again for reading. We’ll be back with the next Haymarket Media Coronavirus Briefing on Wednesday, July 15. Here’s hoping the sun is shining wherever you happen to be.

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A pharma graduate turned into a content writer. Her passion towards writing and enthusiasm towards marketing trends paved a path for her to become a writer. She Has prior work experience as a content writer for digital marketing agencies and Healthcare clinics.

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