Author: Mounika Mudumba
As Problems Grow With Abbott’s Fast COVID Test, FDA Standards Are Under Fire
In mid-May, the Food and Drug Administration issued a rare public warning about an Abbott.
Unpacking what HCP engagement means today
Engaging HCPs has always relied on the 4Rs: right message, right target, right channel, and.
Reuters report is another classic case study in how NOT to cover COVID-19 news
The statement that COVID-19 “has become much less lethal” and that “the virus clinically no.
5 Medical Website Must-Haves to Win More Patients
The right mix of search engine optimization and digital advertising can bring more prospective patients.
Pharma PR appears as unvetted COVID-19 vaccine news in STAT newsletter
I’ve written about STAT’s Morning Rounds newsletter in the past, and criticized how STAT accepts.
WPP makes $30m three-year anti-racism pledge
WPP will invest $30m over three years to combat racism, the holding group has announced..
For biotech CEO Dr. Ted Love, confronting white privilege is nothing new
In the days following George Floyd’s death, the leadership of biotech company Global Blood Therapeutics.
FDA app allows doctors to share real-world COVID-19 information
Doctors can now use the CureID app and website to report real-world experiences treating coronavirus..
4 Takeaways from Condé Nast Health’s HCP marketing virtual event
The teaser for “Condé Nast Health: HCP Marketing – The Now, The Next and The.
Health Experts Link Rise In Arizona COVID Cases To End Of Stay-At-Home Order
With new daily coronavirus cases rising in at least two dozen states, an explosion of new.